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Why You Need Leaflet Displays For Promoting Your Company
Even if the 21st Century is seen as the age of the computer and everything is online at your fingertips, it may seem surprising that the humble printed leaflets remain a highly effective and affordable way of promoting your business. Produce good literature and then organize it in attractive and eye-catching leaflet displays and you are providing your customers with instant promotional material and instant brand exposure.
As they are the centre point of distribution, your distribution dispenser needs to be easily accessible. The choice of leaflet holder is dependent on whether you need something permanent for your place of business or something portable for exhibitions or trade fairs. The stand will keep contents neat and presentable so ensure your chosen design fits the sizes of leaflets you want to display.
Your brochure display stand should show your leaflets to their best advantage. Leaflets are to deliver a message and if the leaflet is not clearly visible within the stand, part of the intent of having the leaflet is already lost and customers will not be attracted enough to pick it up on their own volition.
For position, give thought to the areas your customers most frequent to take advantage of the heaviest footfall such as reception, by the front doors, conference or meeting rooms etc, For style and construction consider whether your leaflet display stand will be wall mountable, floor standing or on a desktop. Will it be static or rotational? Although a multitude of materials are used in the construction of display stands, the style and position may dictate the range of what your stand can be made of.
The most common and widely used dispenser is the single pocket type. The single pocket dispenser is designed for simple displays of one type of leaflet and takes up limited space as they are usually designed for desk or table top. Most are made in acrylic but wire frame stands are also an option.
If you want your leaflet display stand to make as much a statement about your business as the leaflets it holds the style and construction should fit the image you want to portray. It may be as simple as finding something that matches the workplace decor or it may be about having a bespoke design which incorporates the company logo or it may be about making a statement with color. It may be modern or traditional; it may be retro or funky.
If wall or floor space is limited and you have a range of literature to be displayed then consider a rotary stand. Chose one that provides a good quantity of storage but avoid units that display at levels either above the eye line or below the waist as these may not encourage people to take the literature. Rotary stands can be desk/counter mounted or floor standing.
After you have invested in your leaflet distribution stand and it is holding all your valuable literature, keep it clean and tidy. People are meant to be attracted to your display not put off by creased and dusty papers bunched in a haphazard manner. Replenish it regularly with new material or rotate leaflets if you are constrained by space or budgets.
About the Author
John Rowbotham the owner of Stand-store.co.uk is the leading supplier of Leaflet Displays in the United Kingdom. Some of his preferred models of Display Stands range from counter stands to leaflet holders
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